Helping Define the Field and Expand Its Horizons

Jacob Jacoby

ISBN 10: 163651569X / ISBN 13: 9781636515694

Editore: Vibrant Publishers, 2025

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Codice articolo 9781636515694

Dati bibliografici

• Titolo: Helping Define the Field and Expand Its Horizons
• Editore: Vibrant Publishers
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 163651569X
• ISBN 13: 9781636515694
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 229 L x 152 A x 25 P (millimetri) 229 millimetri di larghezza per 152 millimetri di altezza per 25 millimetri di profondità
• Peso: 675 grammi

Descrizione articolo

Riassunto

Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions of Jacob Jacoby in the realm of consumer behavior. This book explores Jacoby’s pioneering work that laid the foundation for many core concepts in marketing and consumer research. From shaping our understanding of brand loyalty and decision-making to addressing the psychological mechanisms behind consumer behavior, this book presents groundbreaking research that continues to influence modern marketing strategies. With a focus on the intersection of psychology, marketing, and consumer behavior, Jacoby’s work provides a historical context while expanding the boundaries of the field. Perfect for scholars, researchers, and marketing professionals, this book offers deep insights into the complexities of consumer behavior and its application to contemporary marketing practices. Whether you're looking to understand the foundational theories or dive deeper into behavioral science, Helping Define the Field and Expand Its Horizons serves as an essential resource for anyone serious about marketing research.