Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology

Paul Temporal et K.C. Lee

ISBN 10: 0471845965 / ISBN 13: 9780471845966

Editore: John Wiley & Sons (Asia) Pte Ltd, 2001

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Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-005-200

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Titolo: Hi-Tech Hi-Touch Branding: Creating Brand ...

Casa editrice: John Wiley & Sons (Asia) Pte Ltd

Data di pubblicazione: 2001

Legatura: Hardcover

Condizione: Bon

Descrizione articolo

Riassunto:

A new guide to hi-tech marketing introduces well-established strategies and techniques for market branding designed to work in the technology and information sectors of the economy.

Informazioni sull?autore:

Dr Paul Temporal is a leading global expert on brand creation, development and management with over twenty years experience in consulting and training. He has worked with leading companies and governments, and is well known for his practical and results-oriented approach resulting in record year on year profit increases for many clients. He is also the author of three best-selling branding books, Corporate Charisma, Strategic Positioning and Branding in Asia, and is a highly sought after event and conference speaker. He was educated at Leeds and Oxford Universities and is based in Singapore. He can be contacted by email at: Ptemporal@brandingasia.com. Lee Kwok Cheong (KC) is CEO of National Computer Systems Pte Ltd (NCS), a leading IT services provider and e-business enabler in the Asia Pacific region. Based in Singapore, he has played major roles in national IT initiatives, in the profession and in the industry. He was recognized as IT Person of the Year 2000 by the Singapore Computer Society. KC has served on numerous Boards and Committees, and is an Adjunct Associate Professor at the Business School of Nanyang Technological University. He received his education at MIT, University of California, Berkeley and Stanford University.