High-Profit Selling: Win the Sale Without Compromising on Price
Hunter CSP, Mark
ISBN 10: 0814420095 ISBN 13: 9780814420096
Editore: AMACOM, 2012
Usato
paperback
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Your Online Bookstore, Houston, TX, U.S.A.
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Codice articolo 0814420095-3-37196387
Riassunto:
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.
In this invaluable resource, you’ll learn:
- how to avoid negotiating, actively listen to customers,
- match the benefits of products or services with customers’ needs and pains,
- confidently communicate value,
- and ensure prospects are serious and not shopping for price.
Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
Informazioni sull?autore:
MARK HUNTER, known as “The Sales Hunter,” has conducted thousands of customized training sales programs nationally and internationally. His client list includes Coca-Cola, Dole, Fisher-Price, Godiva, Heineken, Mattel, Unilever, and other industry leaders.
His popular blog and website can be found at www.TheSalesHunter.com.
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Dati bibliografici
Titolo: High-Profit Selling: Win the Sale Without ...
Casa editrice: AMACOM
Data di pubblicazione: 2012
Legatura: paperback
Condizione: Good
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