Riassunto:
If we could know in 2020 what we will know in 2025 (only five foreseeable years into the future), how would we change our attitudes, actions, and the way in which we practice law, the services we offer, the clients we target, and the ways in which we choose to deliver our services? Indeed - if we could have known a year ago the events of the first three months in 2020, what might we have done to prepare? The American writer and humorist, Mark Twain, advised: "When everybody is out digging for gold, the business to be in is selling shovels!" So, what foreseeable trend may represent the figurative "shovel" that every client will need tomorrow?
Informazioni sull?autore:
PATRICK J MCKENNA Patrick J. McKenna is an internationally recognized author, lecturer, strategist, and seasoned advisor to the leaders of premier professional service firms, and he has also had the honour of working with at least one of the largest firms in over a dozen different countries. Patrick is the author of numerous books, most notably his international business bestseller, First Among Equals (currently in its sixth printing and translated into nine languages). His consulting expertise was acknowledged in 2008, when he was identified through independent research compiled and published by Lawdragon as "one of the most trusted names in legal consulting", and his three decades of experience led to his being the subject of a Harvard Law School Case Study entitled 'Innovations In Legal Consulting' (2011). One example of that innovation was his launching the first instructional program designed to specifically address the issues that new firm leaders of larger firms face in their first 100 days - which has thus far graduated over 70 new leaders many from AmLaw 100 and 200-sized law firms, as well as from notable accounting and consulting firms. He is the only expert in professional service firms admitted to the Association of Corporate Executive Coaches, the #1 US group for senior level CEO coaches; and was acknowledged in 2014 by The American Lawyer magazine as 'a long time succession consultant and coach to new firm leaders'. DAVID KERR David Kerr is a director of Moore Legal Technology - a digital marketing agency that specializes in helping law firms succeed online. David has been with MLT since 2012 following the completion of his law degree and several years working in sales. David helps Moore Legal Technologies clients to improve their sales processes, and to develop marketing strategies tailored to their customers' needs. JON WHITTLE For the last ten years, Jon Whittle has been working on the future of law firms, focusing on strategies and tactics that help firms build sustainable, competitive advantage. Working in a senior leadership role at LexisNexis he has introduced cutting edge market research and thought leadership and is a recognized authority on how law firms can build and grow. He is also the architect and author of the widely read LexisNexis Bellwether Reports, which now play an important role in shaping the strategic development of law firms. Previously, Jon worked for two decades delivering commercial growth, at board level, in some of the UK's largest media companies and he applies the fruits of this experience, successfully, to the world of law firm development. Jon is particularly focused on helping law firms deliver commercial change with an emphasis on strategic development, successful project management, implementing new technologies, and evolving business operations. Jon is a specialist in building growth and value using market intelligence and customer insight. Jon is a regular speaker at legal conferences and seminars and is frequently asked to contribute thinking on the strategic future of legal markets. JASON P. WILLIAMS Jason P. Williams has worked in financial services for over 20 years, most recently responsible for client onboarding and outreach of HSBC customers impacted by Brexit. Previous roles include European COO for the legal department at Deutsche Bank, where he introduced digital technology into the organization as well as set up major teams in Birmingham, Mumbai, Berlin and Jacksonville. Jason has been a pioneer in legal change, partnering with many law firms to innovate in the way legal services are delivered to clients.
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