The Hummer And The Mini: Navigating the Contradictions of the New Trend Landscape

Waters, Robyn

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Lingua: inglese

Editore: Portfolio Hardcover, 2006

1591841364 / 9781591841364

Da: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer

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Descrizione dell’articolo da parte del venditore

[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Robyn Waters Format: Hardback Number of Pages: 256 From the former trendmaster of target, this work shows how the power of contradictory trends can help reframe business strategy. For every trend today, there is (or soon will be) a countertrend at the opposite end of the spectrum. Are cars getting bigger and more 'in your face'? Or cuter and smaller? Both: look at the enormous success of the Hummer and the Mini, two of the hottest vehicles on the road. The same is true for countless other categories. Trends aren't just about what's next anymore; they're about what's important to today's consumers, who no longer march in lockstep. Known as the Trendmaster, Robyn Waters is a popular speaker and hired-gun visionary for her corporate clients. Her first book, "The Trendmaster's Guide", was a simple and witty handbook that demystified the art of trend tracking. Now she explores more deeply the many contradictions of the new trend landscape, including: commodities made into luxuries: pricey dishwashing liquid and designer toilet-bowl brushes; and social capitalism: doing good and making money at companies like Fetzer Vineyards and Costco.

Codice articolo 9781591841364-SECONDHAND

Titolo
The Hummer And The Mini: Navigating the Contradictions of the New Trend Landscape
Autore
Waters, Robyn
Editore
Portfolio Hardcover
Anno di pubblicazione
2006
Tipo di libro
Hardback
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1591841364
ISBN 13
9781591841364

Book Grocer

Tullamarine, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 15 ottobre 2025

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 15 a 25 giorni lavorativiDa 7 a 14 giorni lavorativi
Primo articoloEUR 26,14EUR 43,56
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