The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership (J-B International Association of Business Communicators)

Gillis, Tamara; IABC

ISBN 10: 0470894067 / ISBN 13: 9780470894064

Editore: Jossey-Bass, 2011

Good condition. Good dust jacket. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo D13L-01446

Riassunto:

Praise for The IABC Handbook of Organizational Communication

"Looking to expand your professional abilities? Learn newskills? Or hone your area of expertise? This book delivers anamazing and practical study of our profession—and a guidebookfor strategic communication best practices. The Handbook exploresthe many aspects of our profession with expert insights of the bestof the best in communication."—John Deveney, ABC, APR,president, Deveney Communication

"Chalk up a win for Team IABC. Editor Tamara Gillis hasassembled a winning lineup of the best communicators to compilethis useful, readable Handbook. Not another how-to-do-it tacticalmanual, this volume draws from theory and global best practices toexplain the strategic reasons behind modern communication. Amust-read for anyone interested in understanding the communicationprofession and a useful desktop companion to the professionalcommunicator's dictionary and style guide."—William Briggs,IABC Fellow and director, School of Journalism and MassCommunications, San Jose State University

"It is a real pleasure to read this latest version. It presentsa sound, research-based foundation on communication—itsimportance to organizations, why the function must be strategic,and what it takes to get it right."—John G. Clemons, ABC, APR,corporate director of community relations, Raytheon

"All myths about organizational communicators being brainwashed,biased corporate journalists are out the window. This stellarcompendium from dozens of authors, researchers, and editors of highprofessional stature is timely and forward-thinking. Communicationstudents particularly will benefit from understanding the complexdisciplines that intertwine and drive effective organizationalcommunication."—Barbara W. Puffer, ABC, president, PufferPublic Relations Strategies, and associate professor and coursechair, Communications Studies and Professional Writing, Universityof Maryland University College

Informazioni sull'autore:

Tamara L. Gillis, Ed.D., ABC, is professor and chairman of theDepartment of Communications at Elizabethtown College,Pennsylvania. She is an accredited business communicator throughthe International Association of Business Communicators (IABC), apast chairman of the IABC Research Foundation, and the 2004recipient of the IABC Research Foundation Lifetime FriendAward.

The International Association of Business Communicators and theIABC Research Foundation provide professional development programsand groundbreaking researchrepresenting the best globalcommunication practices, ideas, and experiences that enablecommunicators to develop highly ethical and effective performancestandards.

Dati bibliografici

Titolo: The IABC Handbook of Organizational ...
Casa editrice: Jossey-Bass
Data di pubblicazione: 2011
Legatura: Rilegato
Condizione: Good
Condizione sovraccoperta: sovraccoperta
Edizione: seconda edizione