The IBM Model of Electronic Customer Relationship Management

Lingua: inglese

Editore: GRIN Verlag, GRIN Verlag Apr 2011, 2011

3640896831 / 9783640896837

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Business economics - Customer Relationship Management, CRM, grade: 80, De Montfort University Leicester (-), course: E Business, language: English, abstract: IntroductionWith the dynamic nature of the global business environment and increasing competitive pressure, organizations are shifting from product-focused strategy to consumer-focused strategy. With the advent of internet, consumers are becoming more knowledgeable and more aware of the various opportunities available to them. The internet has provided easy access to new products and access to more options leading to an expanded competitive advantage for theconsumers, greatly enhancing their choices, value and pricing flexibilities in many cases.Customer retention and loyalty has become a nightmare to many organizations, and organizations are now involved in what can be termed 'a relationship competition' between organizations and their clients, as customers can switch from one product to the other at theclick of the computer mouse. In order to counter this phenomenon organizations are investing heavily in technologies enabling a customer-focused relationship marketing strategy. With tremendous growth in e-business and web-based services, organizations are therefore shifting to an internet based customer relationship management, hence the birth of electronic customerrelationship management (E-CRM).In this report a comprehensive analysis of how IBM uses electronic customer relationship management (ECRM) to gain insight and understanding of their customer's needs and want is carried out and also how to improve customer's relationship by satisfying those needs.[.] 28 pp. Englisch.…

Codice articolo 9783640896837

Titolo
The IBM Model of Electronic Customer Relationship Management
Autore
Christian Uwagwuna
Editore
GRIN Verlag, GRIN Verlag Apr 2011
Anno di pubblicazione
2011
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3640896831
ISBN 13
9783640896837
Peso dell'articolo
56 grammi
Dimensioni
210x148x3 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
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BuchWeltWeit Ludwig Meier e.K.

Germania