IBM : The Rise and Fall and Reinvention of a Global Icon

James W. Cortada

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Lingua: inglese

Editore: MIT Press Ltd Aug 2023, 2023

0262547821 / 9780262547826

Serie: Libro 10 di 13 - History of Computing

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Neuware - A history of one of the most influential American companies of the last century.For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.…

Codice articolo 9780262547826

Titolo
IBM : The Rise and Fall and Reinvention of a Global Icon
Autore
James W. Cortada
Editore
MIT Press Ltd Aug 2023
Anno di pubblicazione
2023
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
0262547821
ISBN 13
9780262547826
Peso dell'articolo
906 grammi
Dimensioni
228x155x52 mm
Serie
Libro 10 di 13: History of Computing

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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