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Dati bibliografici

Titolo: IMC Handbook : Readings & Cases in Integrated Marketing Communications
Editore: Racom Books
Data di pubblicazione: 2015
Lingua: Inglese
ISBN 10: 1933199067
ISBN 13: 9781933199061
Rilegatura: Brossura
Condizione: good

Descrizione articolo

Riassunto

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

Informazioni sull?autore

Professor J. Stephen Kelly has taught marketing in the marketing department of DePaul University for more than twenty years. He has been on the boards of numerous professional organizations, including the Chicago Association of Direct Marketing Educational Foundation.

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