ISE Business and Administrative Communication

Locker, Kitty,Mackiewicz, Jo,Kienzler, Donna

ISBN 10: 1260288382 / ISBN 13: 9781260288384

Editore: McGraw-Hill Education, 2018

May contain some writing/highlighting. Cover shows wear from normal use. Supplemental materials such as CDs or access codes are not included unless otherwise noted. Codice articolo mon0000013999

Riassunto:

Business and Administrative Communication is flexible, specific, interesting, comprehensive, and up-to-date. The twelfth edition takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes.

Flexible
You choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they would arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations.

Specific
12e retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples.

Interesting
Anecdotes and examples from a variety of fields show business communication at work.

Comprehensive
12e covers international communication, communicating across cultures, ethics, collaborative writing, organisational cultures, visuals and data displays, technology, and more. Assignments allow students to practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments.

BAC Is Up-to-Date
The 12th edition of BAC incorporates the latest business communication research and cases.

Informazioni sugli autori: Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote  Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003),  The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs  Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.

Jo Mackiewicz is a Professor of Rhetoric and ProfessionalCommunication at Iowa State University. Her research has been published in arange of journals, including Journal of Business and TechnicalCommunication, Technical Communication Quarterly, IEEE Transactions onProfessional Communication and the WAC Journal. With IsabelleThompson, she wrote Talk about Writing: The Tutoring Strategies ofExperienced Writing Center Tutors. She also wrote The Aboutness ofWriting Center Talk: A Corpus-Driven and Discourse Analysis and WritingCenter Talk over Time: A Mixed-Method Study. The latter won theInternational Writing Center Associations 2019 Outstanding Book award.

Donna S. Kienzler is a Professor Emeritus of English at IowaState University, where she taught in the Rhetoric and ProfessionalCommunication program. As the Director of Advanced Communication, she oversawmore than 120 sections of business and technical communication annually. Shewas also an Assistant Director of the universitys Center for Excellence inLearning and Teaching, where she taught classes, seminars, and workshops onpedagogy; directed graduate student programming; and directed the PreparingFuture Faculty program, a career-training program for graduate students andpostdoctoral fellows. Her research focused on pedagogy and ethics.

Dati bibliografici

Titolo: ISE Business and Administrative Communication
Casa editrice: McGraw-Hill Education
Data di pubblicazione: 2018
Legatura: paperback
Condizione: Good