Riassunto:
The book that will transform the way organizations and individuals think about work
Innovation, claims acclaimed international quality guru Subir Chowdhury, is part of America’s DNA. No other country in the world matches America’s creative drive and its ability to turn innovative ideas into revolutionary products. But as fast as we introduce new products, we lose the very markets we establish to countries that learn how to manufacture higher quality versions more quickly and cheaply. As Japanese and Korean firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead.
In The Ice Cream Maker, Chowdhury, in a simple yet compelling story of a struggling regional ice cream manufacturer, determined to sell its ice cream to a flourishing national grocery chain, illustrates what businesses must do to instill quality into our culture, and into products and services we design, build, and market.
Like Fish! and Who Moved My Cheese?, The Ice Cream Maker offers essential and universal lessons about achieving excellence, addressing one of America’s foremost challenges.
Informazioni sull?autore:
Subir Chowdhury is the author of the international bestsellers The Power of Six Sigma, as well as Design for Six Sigma. As chairman and CEO of ASI Consulting Group (www.asiusa.com), he advises CEOs and senior leaders of Fortune 100 companies, and in private and public sectors all over the world, helping them make quality a part of their business culture. His works are cited frequently in the national and international media. He lives in Northville, Michigan.
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