Imagination Engineering: A Toolkit for Business Creativity

Birch, Mr Paul

ISBN 10: 0273649299 / ISBN 13: 9780273649298

Editore: Financial Times Management, 2000

The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR005947443

Riassunto:

A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.

L'autore: Paul Birch worked with British Airways for 19 years in a range of roles covering Operational Research, IT, Marketing, Finance, Strategy and finally became a Corporate Jester, challenging tradition and convention at every level. He is now a best selling author and runs his own creativity consultancy. Brian Clagg spent 17 years in corporate world, specialising in finding new and innovative ways of using computers and information to benefit business. He is now a successful freelance writer and author and has set up Creativity Unleashed Limited - which specialises in consultancy on business creativity and usability.

Dati bibliografici

Titolo: Imagination Engineering: A Toolkit for ...
Casa editrice: Financial Times Management
Data di pubblicazione: 2000
Legatura: Paperback
Condizione: Good
Edizione: seconda edizione