The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand. Questo articolo non è disponibile.
Lingua: inglese
Editore: Harper Business, 2002
- Brossura
- Usato
Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix
Venditore AbeBooks dal 14 maggio 2010
Condizione: Usato - Molto buono
EUR 5,95
Descrizione dell’articolo da parte del venditore
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G0060007737I4N00
- Titolo
- The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- Autore
- Ries, Al; Ries, Laura
- Editore
- Harper Business
- Anno di pubblicazione
- 2002
- Condizione
- Very Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 0060007737
- ISBN 13
- 9780060007737
- Peso dell'articolo
- 0,87 libbre
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Informazioni sull’autore
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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