Impact of CSR on Organizational Commitment: A Pakistani Perspective

Rizvi, Nazish, Rana, Tayyaba

ISBN 10: 3639368029 / ISBN 13: 9783639368024

Editore: VDM Verlag Dr. Müller, 2011

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M03639368029-G

Riassunto:

The book explores the relationship between the dynamic phenomenon of Corporate Social Responsibility and Organizational Commitment.CSR and Organization Commitment are studied through the dimensions developed by Carroll (1991)and Allen & Meyer (1990) respectively. The research for this book was conducted on managerial level employees of various Pakistani organizations, in order to study their awareness about CSR and whether the CSR activities practiced by their organizations have any impact on their organizational commitment. The results reveal significant information that can be implemented for the increase of Organization Commitment through the use of Corporate Social Responsibility.

L'autore: Syeda Nazish Zehra Rizvi, Masters in Business and Information Technology, with specialization in Marketing, from IBIT, University of the Punjab, Lahore. Currently serving as Lecturer of Management and Marketing at the Institute of Business and Information Technology, University of the Punjab, Lahore.

Dati bibliografici

Titolo: Impact of CSR on Organizational Commitment: ...
Casa editrice: VDM Verlag Dr. Müller
Data di pubblicazione: 2011
Legatura: Brossura
Condizione: good