Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System

Johnson, Michael D.; Gustafsson, Anders

ISBN 10: 0787953105 / ISBN 13: 9780787953102

Editore: Jossey-Bass, 2000

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0787953105I3N00

Riassunto:

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.

Informazioni sull'autore: MICHAEL D. JOHNSON is the D. Maynard Phelps Collegiate Professor of Business Administration at the University of Michigan Business School. He has published widely in leading professional journals and teaches in both the MBA and the executive education programs. ANDERS GUSTAFSSON is associate professor of business economics in the Service Research Center at the University of Karlstad, Sweden. He has consulted with Volvo and other companies and is the author of two books on customer satisfaction.

Dati bibliografici

Titolo: Improving Customer Satisfaction, Loyalty, ...
Casa editrice: Jossey-Bass
Data di pubblicazione: 2000
Legatura: Hardcover
Condizione: Good
Condizione sovraccoperta: No Jacket