Improving the User Experience Through Practical Data Analytics : Gain Meaningful Insight and Increase Your Bottom Line

Fritz, Mike; Berger, Paul D.

ISBN 10: 0128006358 / ISBN 13: 9780128006351

Editore: Morgan Kaufmann, 2015

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Titolo: Improving the User Experience Through ...

Casa editrice: Morgan Kaufmann

Data di pubblicazione: 2015

Legatura: Brossura

Condizione: As New

Descrizione articolo

Riassunto:

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself.

Key features include:

• Practical advise on choosing the right data analysis technique for each project.
• A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field.
• Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.
• Clear and concise guidance on interpreting the data output.
• Exercises to practice the techniques

• Practical guidance on choosing the right data analysis technique for each project.
• Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals.
• A step-by-step methodology for applying each predictive technique, including detailed examples.
• A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report.
• Exercises to learn the techniques

Recensione:

"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable... all UX researchers, no matter their experience level, should find this book valuable and so it is recommended." --Computing Reviews