Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself.

Key features include:

Practical advise on choosing the right data analysis technique for each project.

A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field.

Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.

Clear and concise guidance on interpreting the data output.

Exercises to practice the techniques

Practical guidance on choosing the right data analysis technique for each project.
Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals.
A step-by-step methodology for applying each predictive technique, including detailed examples.
A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report.
Exercises to learn the techniques

Recensione:

"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable... all UX researchers, no matter their experience level, should find this book valuable and so it is recommended." --Computing Reviews

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

GreatBookPrices.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at GreatBookPrices. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Far Corner Europe Limited
19-20 Bourne Court, 19-20 Bourne Court, Woodford Green, IG8 8HD, United Kingdom

Condizioni di vendita:

Company Name: GreatBookPricesUK
Legal Entity: Far Corner Europe Limited
Address: 19-20 Bourne Court, Southend Road, Woodford Green Essex, UK IG8 8HD
Registration #: 10691061, GB307932304
Authorized representative: Danielle Hainsey

Condizioni di spedizione:

Our warehouses across the globe are fully operational without substantial delays. We are working hard and continue to overcome the daily challenges presented by COVID-19. There have been reports that delivery carriers are experiencing large delays resulting in longer than normal deliveries to customers. See USPS's website for further detail. We would like to apologize in advance if your item arrives later than the expected delivery due date.

Internal processing of your order will take about 1-2 business days. Please allow an additional 10-20 business days for Royal Mail delivery.

Informazioni dettagliate sul venditore

Metodi di pagamento
accettati dalla libreria

Aggiungi ai desiderata

Articoli correlati a Improving the User Experience Through Practical Data...

Improving the User Experience Through Practical Data Analytics : Gain Meaningful Insight and Increase Your Bottom Line

Fritz, Mike; Berger, Paul D.

Nuovi - Brossura

Informazioni sull?azienda del venditore