In-Credible (Paperback)

Lingua: inglese

Editore: Independently Published, 2024

9798344535999

Da: CitiRetail, Stevenage, Regno UnitoCitiRetail

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

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Condizione: Nuovo

EUR 31,69

EUR 43,80 spedizione 
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Descrizione dell’articolo da parte del venditore

Paperback. In-house creative teams are on the rise, not only as a cost-effective solution but as essential drivers of brand identity and innovation. IN-CREDIBLE: Under the Hood of In-House Creativity reveals the journey of building creative powerhouses within organizations. From navigating the constraints of corporate structures to embracing the freedom of brand intimacy, this book explores how in-house agencies are uniquely positioned to deliver consistent, impactful, and authentic brand messages.Discover the evolution of in-house agencies through three transformative waves: Production, Content, and Creative Strategy. Learn why consistency matters and how it translates into brand loyalty and business impact. Packed with insights from Kasper Sierslev's extensive experience leading in-house teams for global brands like Maersk and Georg Jensen, this book is an essential guide for anyone involved in the creative process within a corporate setting.With practical frameworks, real-world case studies, and an honest look at the challenges and rewards of the in-house model, IN-CREDIBLE sheds light on why keeping creativity close to home is not just a trend but a competitive advantage. This is Kasper Sierslev's fifth book and a return to his craft, diving deep into the nuts and bolts of in-house marketing and creativity, providing the tools and insights needed to transform in-house teams from cost-saving entities to brand-building powerhouses. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9798344535999

Titolo
In-Credible (Paperback)
Autore
Kasper Sierslev
Editore
Independently Published
Anno di pubblicazione
2024
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 13
9798344535999
Disegnatore
Sierslev, Kasper

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 14 giorni lavorativiDa 7 a 60 giorni lavorativi
Primo articoloEUR 43,80EUR 43,80
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