Increasing Customer Innovation in SMEs with Digitalization

Lingua: tedesco

Editore: Books On Demand Okt 2023, 2023

3757886364 / 9783757886363

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Condizione: Nuovo

EUR 19,99

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Spedito da Germania a U.S.A.

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -While larger corporations often lead in the realm of innovation, many Small and Medium Enterprises (SMEs) lag behind, especially in Eastern Europe. Their limited internal resources often become a bottleneck, making it challenging to address vital customer innovation. At its core, successful innovation management revolves around understanding and addressing genuine customer needs, fostering innovative business ideas and concepts.For many SMEs, the challenge lies not just in obtaining customer feedback, but also in effectively processing this feedback into actionable insights. The path to truly customer-centric innovation is intricate, necessitating transformations at every organizational level. Yet, with the dawn of digitalization and new media, a myriad of opportunities has emerged. These technologies empower SMEs to harness customer-centric innovations, bolstering their innovative prowess and market competitiveness. Surprisingly, the majority of SMEs remain unaware or underr-equipped to leverage these digital tools and methods.Against this background, the international Erasmu+ project 'Digital methods, toolbox and trainings for increasing customer innovation in SMEs' (ICIinSMEs) was implemented from 2020 - 2023, to enable and support SMEs to exploit their customer innovation potential and thus to strengthen the productivity and competitiveness of SMEs, to secure existing jobs and to create new ones. The book compiles the main results and experiences from Denmark, Germany, Hungary and Poland. 376 pp. Deutsch. …

Codice articolo 9783757886363

Titolo
Increasing Customer Innovation in SMEs with Digitalization
Autore
Baltic Sea Academy
Editore
Books On Demand Okt 2023
Anno di pubblicazione
2023
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
tedesco
ISBN 10
3757886364
ISBN 13
9783757886363
Peso dell'articolo
655 grammi
Dimensioni
220x170x24 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania