Increasing Customer Innovation in SMEs with Digitalization

Lingua: tedesco

Editore: Bod - Books On Demand, Bod - Books On Demand Okt 2023, 2023

3757886364 / 9783757886363

Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000

Venditore con 5 stelle

Venditore AbeBooks dal 23 gennaio 2017

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - Print on Demand Titel. Neuware -While larger corporations often lead in the realm of innovation, many Small and Medium Enterprises (SMEs) lag behind, especially in Eastern Europe. Their limited internal resources often become a bottleneck, making it challenging to address vital customer innovation. At its core, successful innovation management revolves around understanding and addressing genuine customer needs, fostering innovative business ideas and concepts.For many SMEs, the challenge lies not just in obtaining customer feedback, but also in effectively processing this feedback into actionable insights. The path to truly customer-centric innovation is intricate, necessitating transformations at every organizational level. Yet, with the dawn of digitalization and new media, a myriad of opportunities has emerged. These technologies empower SMEs to harness customer-centric innovations, bolstering their innovative prowess and market competitiveness. Surprisingly, the majority of SMEs remain unaware or underr-equipped to leverage these digital tools and methods.Against this background, the international Erasmu+ project 'Digital methods, toolbox and trainings for increasing customer innovation in SMEs' (ICIinSMEs) was implemented from 2020 - 2023, to enable and support SMEs to exploit their customer innovation potential and thus to strengthen the productivity and competitiveness of SMEs, to secure existing jobs and to create new ones. The book compiles the main results and experiences from Denmark, Germany, Hungary and Poland.Books on Demand GmbH, Überseering 33, 22297 Hamburg 376 pp. Deutsch. …

Codice articolo 9783757886363

Titolo
Increasing Customer Innovation in SMEs with Digitalization
Autore
Baltic Sea Academy
Editore
Bod - Books On Demand, Bod - Books On Demand Okt 2023
Anno di pubblicazione
2023
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
tedesco
ISBN 10
3757886364
ISBN 13
9783757886363
Peso dell'articolo
655 grammi
Dimensioni
220x170x24 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 23 gennaio 2017

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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