Increasing Customer Loyalty via Mobile Customer Relationship Management

Lingua: inglese

Editore: Diplom.De Aug 2002, 2002

383865689X / 9783838656892

Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000

Venditore con 5 stelle

Venditore AbeBooks dal 23 gennaio 2017

Brossura

Condizione: Nuovo

EUR 48,00

EUR 60,00 spedizione 
Spedito da Germania a U.S.A.

Quantità: 1 disponibile

Aggiungi al carrello
Resi gratuiti per 30 giorni

Descrizione dell’articolo da parte del venditore

This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s loyalty with the help of Customer Relationship Management in today s wireless world.Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to improve the relations to their customers by using new business technologies enabling them to differentiate themselves from the competition in offering personalized services especially tailored to their customers needs.This thesis will concentrate on the opportunities that Customer Relationship Management offers in the wireless world. Mobile applications and instruments that enable companies to create more loyalty among their customers will be pointed out while special focus is laid on SMS-Marketing. A few examples of companies who have been successfully applying wireless marketing will be given. Furthermore, part of this thesis was to carry out an online survey during which a number of people were interviewed about their experience with mobile services and their willingness to accept wireless marketing. The survey results provided a basis upon which the acceptance of possible marketing strategies, designed to increase customer loyalty, could be judged.Inhaltsverzeichnis:Table of Contents:AbbreviationsIIIFiguresIV1.Introduction11.1Problem statement21.2Limitation of research topic31.3Research procedure42.M-Business: Anywhere Anytime Access 52.1Definition of M-Business52.2Mobile network technology62.2.1GSM62.2.2GPRS72.2.3HSCSD82.2.4UMTS82.3Service technology92.3.1WAP92.3.2Bluetooth102.3.3Short Messaging Service (SMS)112.4iMode as an alternative to WAP112.5Mobile payment solutions142.5.1Paybox142.5.2Mobilpay162.5.3Payitmobile solution173.Mobile Customer Relationship Management - Key Functions and Definitions183.1Definition of Customer Relationship Management183.2CRM - A customer-oriented organizational process193.3Benefit of CRM223.3.1Improvement of image233.3.2Improvement of efficiency243.3.3Acquisition of new customers243.3.4Customer bonding253.4Customer Lifetime Value - A means to measure the success of CRM263.5CRM in the wireless world293.6Fields of application313.7Objectives of Mobile Customer Relationship Management324.M-CRM as a [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 92 pp. Englisch.…

Codice articolo 9783838656892

Titolo
Increasing Customer Loyalty via Mobile Customer Relationship Management
Autore
Silke Freitag
Editore
Diplom.De Aug 2002
Anno di pubblicazione
2002
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
383865689X
ISBN 13
9783838656892
Peso dell'articolo
146 grammi
Dimensioni
210x148x7 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 23 gennaio 2017

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 60,00EUR 75,00
I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

Metodi di pagamento

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay
  • Assegno
  • PayPal

Descrizione dello Store

Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

Specializzazione

Modernes Antiquariat - Bücher von 1960 bis heute

Informazioni sull’azienda del venditore

buchversandmimpf2000

Germania