Infinite Possibility: Creating Customer Value on the Digital Frontier

Pine II, B. Joseph; Korn, Kim C.

ISBN 10: 160509563X / ISBN 13: 9781605095639

Editore: Berrett-Koehler Publishers, 2011

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Codice articolo BSM.P2WZ

Riassunto:

Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.

Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment.

Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?

Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.

Follow them out onto the digital frontier to discover the opportunities that abound for your business.

Informazioni sull?autore: B. Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and start-ups alike. He is the coauthor of The Experience Economy and Authenticity and the author of Mass Customization.
Kim C. Korn is a management practitioner turned author, speaker, and management advisor. As founder of Business Architecture Inc., he helps companies unlock their potential to thrive indefinitely by creating ever-greater value.

Dati bibliografici

Titolo: Infinite Possibility: Creating Customer ...
Casa editrice: Berrett-Koehler Publishers
Data di pubblicazione: 2011
Legatura: Rilegato
Condizione: acceptable