Innovation Acceptance : The Case of Advanced Driver-assistance Systems
Planing, Patrick
ISBN 10: 3658050047 ISBN 13: 9783658050047
Editore: Springer Gabler, 2014
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Codice articolo 20972029-n
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Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.
Informazioni sull'autore: Patrick Planing is a doctoral graduate from Leeds Metropolitan University, UK, and a visiting lecturer at various German universities. He currently holds a position in the Business Innovation Unit of a leading premium car manufacturer in Germany.
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Titolo: Innovation Acceptance : The Case of Advanced...
Casa editrice: Springer Gabler
Data di pubblicazione: 2014
Legatura: Brossura
Condizione: New