Innovation Management and New Product Development

Trott, Paul

ISBN 10: 0273655604 / ISBN 13: 9780273655602

Editore: Pearson Education, Limited, 2002

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP35282974

Riassunto:

INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research

Dalla quarta di copertina: Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development. The text brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.

Dati bibliografici

Titolo: Innovation Management and New Product ...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2002
Legatura: Brossura
Condizione: Good