Innovation Management and New Product Development Trott, Dr Paul

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

New to this edition

• Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion.
• Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods.
• New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex®
• New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice

Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor’s Manual for lecturers.

Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors.

About the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

"Trott adopts a refreshing multi-functional perspective to innovation management and new product development. The structure and content of the third edition is carefully crafted to present NPD as a real management process, with associated challenges and dilemmas clearly highlighted. My MBA and final year undergraduate students find the book accessible and very readable. It provides a valuable support to their learning."

Want to outperform your competitor? How can firms best transform exciting technology into successful products? How can firms capture knowledge and creativity and create a successful end-product? Paul Trott’s Innovation Management and New Product Development, 3e answers these questions and explains how innovation and product development is a management process, not just a functional activity.

QUOTE FORTHCOMING

Highly accessible and readable, Innovation Management and New Product Development, 3e synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arguments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy.

QUOTE FORTHCOMING

Paul Trott is a Principal Lecturer at the Business School, University of Portsmouth and holds a PhD from Cranfield University. He has written numerous reports and publications in the area of innovation management.