Innovation Management and New Product Development

Trott, Paul

ISBN 10: 0273713159 / ISBN 13: 9780273713159

Editore: Pearson Education, Limited, 2008

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 8289689-6

Riassunto:

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Dalla quarta di copertina:

Innovation Management and New Product Development

Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible.

Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student.

Now in its fourth edition, the book boasts several new and unique features:

• Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world.
• NEW! A new chapter on service development offers up-to-date coverage of this popular subject.
• NEW! Pause for thought questions integrated within the text, designed to help you re?ect on what you have just read and to check your understanding.
• NEW! Five major new case studies have been introduced - including eBay, Viagra, Innocent and Apple.
• NEW! A colourful new design enlivens the text and makes the structure easy to follow.
• A comprehensive set of web references at the end of each chapter guides the reader to further resources.

About the Author

Paul Trott is a Reader in Marketing at the Business School, University of Portsmouth. He is the author of many reports and publications in the area of innovation management, and is co-author of the Penguin Business Dictionary.

Dati bibliografici

Titolo: Innovation Management and New Product ...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2008
Legatura: Brossura
Condizione: Good
Edizione: 4 Edition.