Innovation Project Management (Hardcover)

Lingua: inglese

Editore: John Wiley & Sons Inc, New York, 2022

111993124X / 9781119931249

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Venditore AbeBooks dal 29 giugno 2022

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Hardcover. INNOVATION PROJECT MANAGEMENT ACTIONABLE TOOLS, PROCESSES, AND METRICS FOR SUCCESSFULLY MANAGING INNOVATION PROJECTS, WITH EXCLUSIVE INSIGHTS FROM WORLD-CLASS ORGANIZATIONS AROUND THE WORLD The newly revised Second Edition of Innovation Project Management offers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program. The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently. The Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructors Manual via the books companion website. Specific ideas discussed in Innovation Project Management include: Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product developmentIdentifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreementsImplications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biasesMeasuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9781119931249

Titolo
Innovation Project Management (Hardcover)
Autore
Harold Kerzner
Editore
John Wiley & Sons Inc, New York
Anno di pubblicazione
2022
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
111993124X
ISBN 13
9781119931249
Edizione
seconda edizione

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

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