The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

Scott D. Anthony

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Lingua: inglese

Editore: Harvard Business Review Press, United States, 2008

1591398460 / 9781591398462

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Condizione: Usato - Buono

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EUR 6,52 spedizione 
Spedito da Regno Unito a U.S.A.

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Descrizione dell’articolo da parte del venditore

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Codice articolo GOR007307257

Titolo
The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Autore
Scott D. Anthony
Editore
Harvard Business Review Press, United States
Anno di pubblicazione
2008
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1591398460
ISBN 13
9781591398462
Peso dell'articolo
771 grammi
Dimensioni
195.0 x 246.0

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,52EUR 13,97
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