Integrated Advertising, Promotion, and Marketing Communications. Questo articolo non è disponibile.
Clow, Kenneth E., Baack, Donald
Lingua: inglese
Editore: Pearson Education, Limited, 2010
- Brossura
- Usato
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Venditore AbeBooks dal 3 agosto 2006
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Codice articolo 5244816-6
- Titolo
- Integrated Advertising, Promotion, and Marketing Communications
- Autore
- Clow, Kenneth E., Baack, Donald
- Editore
- Pearson Education, Limited
- Anno di pubblicazione
- 2010
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0132538962
- ISBN 13
- 9780132538961
- Edizione
- 5th Edition.
- Peso dell'articolo
- 1,874 libbre
- Dimensioni
- N/A
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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