Integrated Advertising, Promotion, and Marketing Communications. Questo articolo non è disponibile.
Clow, Kenneth E., Baack, Donald E.
Lingua: inglese
Editore: Pearson Education, Limited, 2013
- Brossura
- Usato
Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Venditore AbeBooks dal 3 agosto 2006
Condizione: Usato - Buono
EUR 7,34
Descrizione dell’articolo da parte del venditore
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 6181537-6
- Titolo
- Integrated Advertising, Promotion, and Marketing Communications
- Autore
- Clow, Kenneth E., Baack, Donald E.
- Editore
- Pearson Education, Limited
- Anno di pubblicazione
- 2013
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0133126242
- ISBN 13
- 9780133126242
- Edizione
- 6th Edition.
- Peso dell'articolo
- 2,09 libbre
- Dimensioni
- N/A
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
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