Integrated Advertising, Promotion and Marketing Communications:Global Edition

Kenneth E. Clow

ISBN 10: 0138157375 / ISBN 13: 9780138157371

Editore: Pearson Education (US), United States, Upper Saddle River, 2009

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR009012874

Riassunto:

For undergraduate Advertising and Integrated Marketing Communication courses.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

Product Description: Book by Kenneth E Clow Donald Baack

Dati bibliografici

Titolo: Integrated Advertising, Promotion and ...
Casa editrice: Pearson Education (US), United States, Upper Saddle River
Data di pubblicazione: 2009
Legatura: Paperback
Condizione: Good
Edizione: quarta edizione