International Business. Questo articolo non è disponibile.
Rugman, Alan M., Collinson, Simon.
Lingua: inglese
Editore: Pearson Education, Limited, 2008
- Brossura
- Usato
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Venditore AbeBooks dal 13 ottobre 2008
Condizione: Usato - Molto buono
EUR 6,68
Descrizione dell’articolo da parte del venditore
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 7882005-6
- Titolo
- International Business
- Autore
- Rugman, Alan M., Collinson, Simon.
- Editore
- Pearson Education, Limited
- Anno di pubblicazione
- 2008
- Condizione
- Very Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0273716549
- ISBN 13
- 9780273716549
- Edizione
- 5 Edition.
- Peso dell'articolo
- 2,985 libbre
- Dimensioni
- N/A
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
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Informazioni sull’autore
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
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