International Marketing Strategy (Marketing Series: Student)

Paul Fifield, Keith Lewis, Trevor Watkins

ISBN 10: 0750619872 / ISBN 13: 9780750619875

Editore: Butterworth-Heinemann Ltd 26/06/1995, 1995

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750619875

Riassunto:

Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.

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Titolo: International Marketing Strategy (Marketing ...
Casa editrice: Butterworth-Heinemann Ltd 26/06/1995
Data di pubblicazione: 1995
Legatura: Brossura
Condizione: Very Good