International Public Relations: A Comparative Analysis

Culbertson, H.M. (ed) et al

ISBN 10: 0805816852 / ISBN 13: 9780805816853

Editore: Lawrence Erlbaum Associates, 1996

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780805816853. Codice articolo 8676294

Riassunto:

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations -particularly multi-national corporations-can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world.

The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world-enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities-six documented in this book-now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication.

This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world.

Informazioni sull?autore: Hugh M. Culbertson, Ni Chen

Dati bibliografici

Titolo: International Public Relations: A ...
Casa editrice: Lawrence Erlbaum Associates
Data di pubblicazione: 1996
Legatura: Brossura
Condizione: Poor