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Dati bibliografici

Titolo: Internet Business Models and Strategies: ...

Casa editrice: McGraw Hill Higher Education

Data di pubblicazione: 2002

Legatura: Hardcover

Condizione: Tr�s bon

Descrizione articolo

Riassunto:

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Contenuti:

Part I – The Internet

Chapter 1. Introduction and Overview

Chapter 2. Overview of Internet Technology and Value Network

Chapter 3. Competitive Landscape-Changing Properties of the Internet

Part II – Components, Linkages, Dynamics, and Evaluation of Business Models

Chapter 4. Components of a Business Model

Chapter 5. Dynamics of Business Models (rewritten new chapter)

Chapter 6. Taxonomy of Internet Business Models (new)

Chapter 7. Value Configurations and the Internet

Chapter 8. Valuing and Financing an Internet Start-Up

Chapter 9. Appraisals of Internet Business Models (expanded into new chapter)

Part III – The Role of Competitive and Macro Environments

Chapter 10. Competitive and Macro Environments

Part IV – Applying the Concepts, Models, and Tools

Chapter 11. The General Manager and the Internet

Chapter 12. Sample Analysis of an Internet Business Model Case

Part V – Cases

Case 1. Broadcast.com

Case 2. Webvan: Reinventing the Milkman

Case 3. Reflect.com: Burn the Ship (new)

Case 4. VerticalNet

Case 5. Live READS: Valuing an e-Book Startup (new)

Case 6. Beyond Interactive

Case 7. Hotmail: Free email for sale

Case 8 GMBuyPower

Case 9 iVillage

Case 10 eBay, Inc.

Case 11 Microsoft: X-Box online (new)

Case 12 Sun Microsystems

Case 13 Oscar: The Open Source Car Project (new)

Case 14 E*trade: “A lust for being different” (new)

Case 15 RIM: Blackberry: Wireless e-mail…the killer App? (new)

Case 16 Sprint PCS: Winning the Wireless War? (new)

Case 17 Napster: The Giant Online Pirate Bazaar? (new)

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