Internet Business Models: Text and Cases with Teledesic Case CD-ROM. Questo articolo non è disponibile.
Lingua: inglese
Editore: McGraw-Hill/Irwin, 2001
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Codice articolo S_458690944
- Titolo
- Internet Business Models: Text and Cases with Teledesic Case CD-ROM
- Autore
- Eisenmann, Thomas R.,Eisenmann, Thomas
- Editore
- McGraw-Hill/Irwin
- Anno di pubblicazione
- 2001
- Condizione
- Good
- Rilegatura
- hardcover
- Lingua
- inglese
- ISBN 10
- 0072508345
- ISBN 13
- 9780072508345
Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.
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Sinossi
Book by Eisenmann Thomas R Eisenmann Thomas
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