Internet Marketing: Strategy, Implementation and Practice

Fiona Ellis-Chadwick, Richard Mayer, Dave Chaffey, Mr Kevin Johnston

ISBN 10: 0273643096 / ISBN 13: 9780273643098

Editore: Financial Times/ Prentice Hall 06/04/2000, 2000

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Titolo: Internet Marketing: Strategy, Implementation...

Casa editrice: Financial Times/ Prentice Hall 06/04/2000

Data di pubblicazione: 2000

Legatura: Brossura

Condizione: Very Good

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Riassunto:

Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in different capacities from integrating its use with existing marketing and communications strategies through to those involved with the creation and maintenance of web sites. It assumes no knowledge of the application of the Internet to marketing and basic concepts and terms are explained before exploring more advanced topics.Internet Marketing: *explains the key similarities and differences between marketing using the internet and other media;*shows how innovative companies are moving beyond 'static' brochureware pages to provide dynamic, interactive content to build personalised relationships with customers;*goes beyond the use of the web site as a communications tool to explain the impact of the internet on distribution channels, market places and relationships with business partners;*explo

Product Description:

Book by Chaffey Dave Mayer Richard Johnston Kevin EllisCha