Introducing Communication Theory: Analysis and Application (NAI)

West, Richard L,Turner, Lynn H

ISBN 10: 0767430344 / ISBN 13: 9780767430340

Editore: McGraw-Hill Humanities/Social Sc, 2003

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Codice articolo S_381428331

Dati bibliografici

• Titolo: Introducing Communication Theory: Analysis and Application (NAI)
• Editore: McGraw-Hill Humanities/Social Sc
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0767430344
• ISBN 13: 9780767430340
• Rilegatura: paperback
• Edizione: seconda edizione
• Condizione: Acceptable

Descrizione articolo

Riassunto

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.

Product Description

Book by West Richard L Turner Lynn H