Introducing: visual identities for small businesses

Anna Sinofzik

ISBN 10: 3899554116 / ISBN 13: 9783899554113

Editore: Gestalten, 2012

Derzeit streben viele junge Kreative, die in Berufen mit direktem Kundenkontakt tatig sind, danach, wieder handwerklich zu arbeiten, anstatt in Grossraumburos zu sitzen. Diese Kreativen grunden weltweit kleine Unternehmen, die oft einzigartige Ladenlokale und Treffpunkte fur Gleichgesinnte sind. Ob Florist, Fleischer oder Yogastudio - diese neuen Unternehmen benotigen ein individuelles, ganzheitliches Erscheinungsbild, das ihre besondere Dynamik widerspiegelt. Die vorgestellten visuellen Auftritte zeigen die Kreativitat der Grunder und kommunizieren ihre Ideen effektiv. Die Beispiele decken ein breites Spektrum aktueller Gestaltungstrends ab, von minimalistisch und modern bis hin zu retro und verspielt. Dabei wird deutlich, dass eine uberzeugende visuelle Identitat kein grosses Budget erfordert und dass Einschrankungen die Kreativitat fordern konnen. Die Auswahl der Projekte ist vielfaltig und reicht von pastellfarbenem Briefpapier bis hin zu handbeschrifteten Preistafeln. Es sind nicht die spezifischen Branchen oder Stile, die die Projekte verbinden, sondern die individuelle Herangehensweise und die unternehmerische Initiative der Grunder, die in diesem Buch thematisch zusammengefuhrt werden. Codice articolo 9271c099-1c02-458a-a5fd-7c4800f797cd

Riassunto:

Innovative graphic identities for small, creative companies.
Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world--storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic.
Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--from minimalism and classic modernism to styles that range from retro and letter-press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas.
The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationary for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.

Dalla quarta di copertina: Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The diverse work-such as a small run of stationery for a specialized consultant, the hand-set business cards of a typographer, or wrapping paper and chalk-boards for a local flower shop-is thematically united by a fresh attitude and personal approach that captures the imagination with which the founders pursue and communicate their business concepts. Reflecting the full spectrum of today's most important design trends, the featured examples make clear that intriguing visual concepts do not depend on large budget. Rather, the work included in Introducing: Visual Identities for Small Businesses is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas.

Dati bibliografici

Titolo: Introducing: visual identities for small ...
Casa editrice: Gestalten
Data di pubblicazione: 2012
Legatura: Hardcover
Condizione: As New