Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

Ilya Katsov

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Lingua: inglese

Editore: Grid Dynamics, 2017

0692142606 / 9780692142608

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.―Ali Bouhouch, CTO, Sephora AmericasIt is a must-read for both data scientists and marketing officers―even better if they read it together.―Andrey Sebrant, Director of Strategic Marketing, YandexThe book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.―Victoria Livschitz, founder and CTO, Grid Dynamics.

Codice articolo CIN0692142606VG

Titolo
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Autore
Ilya Katsov
Editore
Grid Dynamics
Anno di pubblicazione
2017
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0692142606
ISBN 13
9780692142608

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 2 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,42
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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