Introduction to Business (2025)

Lawrence J Gitman, Carl McDaniel, Amit Shah

ISBN 10: 1965449026 / ISBN 13: 9781965449028

Editore: Independently Published, 2025

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Dati bibliografici

• Titolo: Introduction to Business (2025)
• Editore: Independently Published
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1965449026
• ISBN 13: 9781965449028
• Rilegatura: Paperback
• Condizione: New
• Dimensioni: 21,01 L x 4,19 A x 29,69 P centimetri 21,01 centimetri di larghezza per 4,19 centimetri di altezza per 29,69 centimetri di profondità
• Peso: 1724 grammi

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Riassunto

Includes all errata as of January 2025.

Introduction to Business (2025) covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.

Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.