Introduction to Business Analytics Using Simulation

Jonathan P. (School of Management Pinder

ISBN 10: 0323917178 / ISBN 13: 9780323917179

Editore: Elsevier Science & Technology Jul 2022, 2022

Riguardo questo articolo

Neuware - Introduction to Business Analytics Using Simulation, Second Edition employs an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on uncertainty and variability, this book provides a comprehensive foundation for business analytics. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.

Codice articolo 9780323917179

Dati bibliografici

• Titolo: Introduction to Business Analytics Using Simulation
• Editore: Elsevier Science & Technology Jul 2022
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 0323917178
• ISBN 13: 9780323917179
• Rilegatura: Taschenbuch
• Edizione: seconda edizione
• Condizione: Neu
• Dimensioni: 238 L x 193 A x 33 P (millimetri) 238 millimetri di larghezza per 193 millimetri di altezza per 33 millimetri di profondità
• Peso: 1054 grammi

Descrizione articolo

Riassunto

Introduction to Business Analytics Using Simulation, Second Edition employs an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on uncertainty and variability, this book provides a comprehensive foundation for business analytics.

Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.

• Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making
• Explains the processes needed to develop, report and analyze business data
• Describes how to use and apply business analytics software
• Offers expanded coverage on the value and application of prescriptive analytics
• Includes a wealth of illustrative exercises that are newly organized by difficulty level
• Winner of the 2017 Textbook and Academic Authors Association's (TAA) Most Promising New Textbook Award in the prior edition

Informazioni sull?autore

Dr. Pinder's research has been published in Decision Sciences, the Journal of Operations Management, the Journal of Forecasting, the Journal of Economics and Business, Managerial and Decision Economics, the Journal of the Operational Research Society, Decision Sciences Journal of Innovative Education, and Decision Economics, among others. Dr. Pinder has received numerous teaching awards. He is a member of the Decision Sciences Institute and the Institute for Operations Research and Management Science.