Introduction to Business

Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt

ISBN 10: 1947172549 / ISBN 13: 9781947172548

Editore: XanEdu Publishing Inc, 2018

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Dati bibliografici

• Titolo: Introduction to Business
• Editore: XanEdu Publishing Inc
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1947172549
• ISBN 13: 9781947172548
• Rilegatura: Rilegato
• Condizione: Very Good

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Riassunto

ABOUT THE BOOK: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.