This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘when’ and ‘why’ at macro and micro levels of business and management consultancy.

As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, solution implementation and decision-making as applied by the world’s top management consultancy firms. It also includes a guide to McKinsey problem-solving methods.

Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.

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Marc Baaij is an associate professor of strategic management at the Rotterdam School of Management (RSM) at the Erasmus University Rotterdam in the Netherlands. Previously he worked for the Boston Consulting Group (BCG) as manager of research and strategy consultant. Marc specialises in methods and techniques for strategy development and implementation, with a focus on stakeholder management and strategic foresight development. He has written professional books and scientific articles on strategic management, management consultancy, and structured problem solving. Besides teaching bachelor, master, and MBA students, Marc also provides open and in-company training in structured problem-solving and communication for managers, consultants, and other business professionals. He also serves as a soundboard for managers in cases of strategy development and implementation. Marc holds a master’s degree in economics and is a PhD in strategic management.

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