Introduction to E-Business

Colin Combe

ISBN 10: 0750667311 / ISBN 13: 9780750667319

Editore: Taylor & Francis Group, 2006

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pp. 450.

Codice articolo 26869194

Dati bibliografici

• Titolo: Introduction to E-Business
• Editore: Taylor & Francis Group
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0750667311
• ISBN 13: 9780750667319
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Informazioni sull?autore

Colin Combe