Introduction to E-commerce (Tsinghua University Texts)

ISBN 10: 3540496440 / ISBN 13: 9783540496441

Editore: Springer, 2009

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Dati bibliografici

• Titolo: Introduction to E-commerce (Tsinghua University Texts)
• Editore: Springer
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 3540496440
• ISBN 13: 9783540496441
• Rilegatura: Hardcover
• Condizione: Like New
• Tipo di libro: book

Descrizione articolo

Riassunto

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

Recensione

From the reviews:

"This valuable text focuses on e-commerce in China ... . One of the most valuable byproducts of the text is the demonstrated way of thinking. ... for those involved in Chinese e-commerce, it is an essential work to study." (James Van Speybroeck, ACM Computing Reviews, October, 2009)