Introduction to Mass Communication. Questo articolo non è disponibile.
Agee, Phillip H., Ault, Emery, Edwin
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Lingua: inglese
Editore: Pearson Higher Education & Professional Group, 1994
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 38731447-75
- Titolo
- Introduction to Mass Communication
- Autore
- Agee, Phillip H., Ault, Emery, Edwin
- Editore
- Pearson Higher Education & Professional Group
- Anno di pubblicazione
- 1994
- Condizione
- Good
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 0673468836
- ISBN 13
- 9780673468833
- Peso dell'articolo
- 1,907 libbre
- Dimensioni
- N/A
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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Sinossi
Book by Agee Warren Kendall Ault Phillip H Emery Edwin
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