Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition

Baran, Stanley

ISBN 10: 0077243307 / ISBN 13: 9780077243302

Editore: McGraw-Hill Humanities/Social Sciences/Languages, 2008

Riguardo questo articolo

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00041677769

Dati bibliografici

Titolo: Introduction to Mass Communication: Media ...

Casa editrice: McGraw-Hill Humanities/Social Sciences/Languages

Data di pubblicazione: 2008

Legatura: Brossura

Condizione: Good

Edizione: quinta edizione o successive

Descrizione articolo

Riassunto:

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

Product Description:

Book by Baran Stanley