An Introduction to Quantitative Research Methods for Marketing (Hardcover)

Lingua: inglese

Editore: Taylor & Francis Ltd, London, 2025

1032525665 / 9781032525662

Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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Venditore AbeBooks dal 22 giugno 2007

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Hardcover. This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions, and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw students attention to dos and donts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying business and marketing research methods, business analytics, marketing analytics, statistical skills and quantitative methods.Online supplementary resources include data sets and programming files. This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Codice articolo 9781032525662

Titolo
An Introduction to Quantitative Research Methods for Marketing (Hardcover)
Autore
Ahmad Daryanto
Editore
Taylor & Francis Ltd, London
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
1032525665
ISBN 13
9781032525662

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 31,94EUR 37,98
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