An Introduction to Visual Communication: From Cave Art to Second Life (2nd edition)

Barnes, Susan B.

ISBN 10: 1433142031 / ISBN 13: 9781433142031

Editore: Peter Lang Inc., International Academic Publishers (edition 2), 2017

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1433142031-11-1

Riassunto:

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

Dati bibliografici

Titolo: An Introduction to Visual Communication: ...
Casa editrice: Peter Lang Inc., International Academic Publishers (edition 2)
Data di pubblicazione: 2017
Legatura: Paperback
Condizione: Very Good
Edizione: 2.